Our Mission

Helping Consumers Find the Easiest Path to Exceptional Products and Services

By distinguishing the leading companies, products and services with respected certification accolades, ICERTIAS helps consumers more easily locate those that are truly worthy of their attention and their money.

Who we are

A Cutting Edge Organisation

ICERTIAS is a cutting edge, private, politically independent, international market research and certification organisation, which discovers, certifies and rewards companies, products and services of the utmost calibre, directing consumers worldwide to the very best the market has to offer.

40 Countries

With its Best Buy Award, QUDAL – QUality meDAL and Customers’ Friend certification programmes, ICERTIAS is currently present in over 40 countries on five continents.

Loved by Media

Leading media outlets including Bloomberg, CBS, NBC, Fox, The Wall Street Journal, Yahoo News and many more, regularly cite ICERTIAS market research results.

Young yet Sharp

Established in Switzerland in 2011, the ICERTIAS organisation is registered as “ICERTIAS – International Certification Association GmbH” in the Commercial Register of the Canton of Zurich.

Checkman charlie

Why does the ICERTIAS logo look like this?

The ICERTIAS organisation logo is a red shield with a stylised figure of a small “man”. Why does the symbol look like that?

The purpose of the ICERTIAS organisation is to inform and protect consumers. For this reason, the consumer is the focus of ICERTIAS’ work.

The ICERTIAS logo - a trademark of the ICERTIAS organisation - is a red shield featuring a stylised consumer character (the so-called "CheckMan Charlie" - a symbol of the consumer) that raises its hand - giving its voice. This "man" - named CheckMan Charlie - is all of us - the consumers - who in the din of the bustling market sector, desire to have our voices heard, seen, valued and appreciated - when we see something of real worth on the market or something that deserves a negative rating or criticism.

This sign is intended to further emphasise that the consumer and consumer protection are at the heart of the business of the ICERTIAS organisation. ICERTIAS is listening to what consumers have to say (lifting hands) and this public opinion is transformed into relevant information.

At a glance

Our Key Data

An organisation founded in 2011 – ICERTIAS launched and developed when the ubiquitous Internet, mobile smart devices, e-commerce and social digital networks fundamentally changed the habits of consumers worldwide. Prestigious and worldwide respected ICERTIAS certification programmes were developed precisely in this new age, for this new era.

  • Short Name: ICERTIAS
  • Full Name: ICERTIAS - International Certification Association GmbH
  • Founded: 2011
  • International HQ: Zurich, Switzerland
  • Presence: 40+ countries worldwide
  • Workforce: 50+ employees and associates globally
  • Key Services: Best Buy Award, QUDAL - QUality meDAL and ICERTIAS Customers’ Friend certificates
  • Registered in the Commercial Register of the Canton of Zurich as: “ICERTIAS - International Certification Association GmbH”; IDN: CHE-324.409.516


ICERTIAS polls more than 10,000 consumers worldwide every single month


Consumers were asked more than 18,000 different questions by ICERTIAS during its market research in the past five years