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Your Better Life Starts with ICERTIAS Certifications

Have you heard of the Best Buy Award, QUDAL – Quality Medal, or Customers' Friend? Let them bring simplicity, confidence, and joy to your choices.

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Empowering Communities with ICERTIAS

By encouraging quality, fairness, and value, ICERTIAS transforms markets and eliminates unfair practices. In this way, it encourages community trust, innovation, and engagement.

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Building Trust, Driving Certified Growth

By promoting excellence, ICERTIAS positions certified companies as industry leaders, increasing their credibility, market share, and customer satisfaction.

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Journal

Read All

What Drives Consumer Buying Decisions in 2026

05.01.2026

What convinces today’s buyers is not brand charisma, but proof of value, quality, and pricing fairness

The Strategic Power of Medals in the Consumer Mind

18.12.2025

When AI Chooses, ICERTIAS Signals Determine Winners

03.12.2025

Why Marketers Must Rethink Their EU Market Strategy

02.12.2025

The Pillars of Effective Consumer Satisfaction

03.07.2025
  • Best Buy Award / About

The Trusted Benchmark for Quality and Value

Recognizing brands that deliver exceptional value, the Best Buy Award is based on consumer surveys identifying the best price–quality ratio. It helps individuals make confident choices and supports businesses in building trust through proven quality, affordability, and reliability.

  • Customers' Friend / About

Recognizing Leaders in Customer Experience

Customers’ Friend is a data-driven recognition framework that highlights organizations delivering consistent excellence in customer experience and service performance, grounded in transparent analysis of verifiable consumer-facing metrics.

  • QUDAL - Quality Medal / About

QUDAL - The Benchmark for Perceived Quality

QUDAL - Quality Medal honors brands consumers rank highest for quality, based on independent national surveys. Focused solely on excellence, it reflects public perception across industries and encourages companies to meet rising expectations through consistent product and service quality.

Selected ICERTIAS Laureates

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