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Achieving Continuous Improvement Standards

The ICERTIAS Criteria & Eligibility framework ensures that all certifications align with internationally recognized standards, fostering consistent quality and reliability.

ICERTIAS certifies companies via ISO 20252-aligned research, using representative consumer surveys (Best Buy Award, QUDAL) and AI-powered secondary data analysis (Customers’ Friend). Its proprietary DEEPMA methodology elicits deep evaluative judgments beyond spontaneous recall. Final decisions are validated by human experts, ensuring compliance with ICC/ESOMAR and ISO 17065 standards for methodological integrity, impartiality, and consumer trust.
 

Compliance with International Standards

ICERTIAS certifications meet globally recognized standards, ensuring trust and reliability.

The ICC/ESOMAR International Code

As a corporate member of ESOMAR – the European Society for Opinion and Marketing Research, ICERTIAS upholds the highest ethical principles in its operations, guided by the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics. Businesses, consumers, and stakeholders can thus trust that ICERTIAS-certified products and services meet rigorous, impartial criteria, reinforcing our commitment to integrity and excellence.

UN Global Compact

By participating in the United Nations Global Compact, ICERTIAS aligns its business practices with principles of human rights, environmental responsibility, and anti-corruption. This commitment supports sustainable business models and reduced environmental impact, fostering long-term societal benefits.

ISO standards

The integration of key ISO standards ensures consistent quality, ethical research, and robust environmental practices, including:

  • ISO 9001: Ensures exceptional quality management systems.

  • ISO 14001: Encourages environmentally sustainable practices.

  • ISO 20252: Promotes accuracy and ethics in market research.

  • ISO 27001: Safeguards data security and confidentiality.

  • ISO 17065: Guarantees impartiality and rigor in product and service certifications.

This comprehensive framework aligns ICERTIAS’s operations with global best practices, strengthening its role as a trusted employer and partner in market research and certifications.
 

Market Research Criteria and Methodologies

ICERTIAS employs rigorous market research methods to deliver accurate and actionable insights. These methods combine industry best practices with proprietary techniques to meet ICERTIAS Criteria & Eligibility:

  • Quantitative and Qualitative Research: Surveys, interviews, and secondary data analysis provide a comprehensive understanding of consumer needs and preferences.

  • DEEPMA Methodology: Developed in collaboration with GfK and PwC, the Deep Mind Awareness (DEEPMA) method encourages participants to evaluate multiple options carefully rather than relying on top-of-mind awareness. This approach gathers consumer insights to identify products and services that offer the best value for money and highest quality on the market.

  • Technological Integration: AI and machine learning enhance data accuracy, uncover trends, and refine decision-making.

ICERTIAS upholds internationally recognized standards through rigorous research methodologies and continuous monitoring.

Ongoing Monitoring and Compliance

ICERTIAS drives continuous improvement across all certification programs.

ICERTIAS’s dedication to progress is reflected in its regular updates to methodologies, auditing protocols, and monitoring systems. By applying the Plan-Do-Check-Act (PDCA) framework, the organization ensures that its certification standards continuously evolve in line with technological innovation, regulatory trends, and market expectations. Certified companies are subject to regular internal and third-party audits, customer feedback analyses, and performance reviews to ensure ongoing compliance.

Additionally, ICERTIAS employs data analytics and AI tools to detect patterns and improve precision in quality assessments. Transparent communication with clients and active stakeholder involvement play a crucial role, ensuring that certifications remain relevant and aligned with the changing needs of industries and consumers.