Frequently Asked Questions

What is the QUDAL – Quality Medal?

The QUDAL - Quality Medal is an international recognition awarded to products and services that consumers associate with the highest perceived quality within their country.

What does QUDAL stand for?

QUDAL stands for "Quality Medal."

Who awards the QUDAL – Quality Medal?

The award is presented by ICERTIAS, an independent market research and certification organization.

How is the QUDAL – Quality Medal determined?

The award is based on consumer research that identifies products and services regarded as the best in quality within various categories.

Who is eligible to receive the QUDAL – Quality Medal?

Any product or service that is rated by consumers as the highest in quality in its category within a country is eligible for the award.

How is the research for the award conducted?

ICERTIAS conducts country-specific surveys to gather consumer opinions on quality, ensuring that the research reflects local preferences and experiences.

Can businesses apply for the QUDAL – Quality Medal?

No. The award is determined solely by the results of consumer surveys, without applications or nominations from businesses.

Why is the QUDAL – Quality Medal significant?

The QUDAL - Quality Medal serves as a reliable benchmark for consumers seeking top-quality products and services. For businesses, it validates their commitment to excellence and enhances brand reputation.

What categories are recognized by the QUDAL – Quality Medal?

The award spans diverse categories, including food, retail, automotive, technology, telecommunications, banking, and insurance, among others.

How many countries recognize the QUDAL – Quality Medal?

The award has been granted in over 40 countries.

How frequently are the awards given?

The frequency of QUDAL - Quality Medal awards may vary by country and category, but they are generally awarded annually.

Can the QUDAL – Quality Medal be revoked?

Yes. If a recipient fails to maintain the quality standards that earned them the award, it may be revoked.

Does the award promote specific business practices?

The QUDAL - Quality Medal encourages high standards in quality and inspires continuous improvement in products and services.

What influence does the QUDAL – Quality Medal have on the market?

The award fosters a competitive marketplace by highlighting quality leaders, motivating businesses to excel, and guiding consumers toward superior products and services.

What is the history of the QUDAL – Quality Medal?

Since its inception in 2011, the QUDAL - Quality Medal has been honoring outstanding quality in products and services globally.

Are the results of QUDAL research made public?

Yes. The findings are published to assist consumers in making informed decisions and to promote transparency in quality assessment.

Is the QUDAL – Quality Medal connected to other ICERTIAS awards?

While the QUDAL - Quality Medal is part of ICERTIAS's suite of certifications, each award operates independently, focusing on specific aspects of product and service quality and customer satisfaction.