The Value of the QUDAL - Quality Medal Certification

The QUDAL - Quality Medal is a perception-based certification that recognises brands, products, and services consumers associate with the highest levels of quality. Built on independent, real-world consumer research, the QUDAL - Quality Medal reflects how people actually experience quality in their everyday lives. It is not based on technical ratings or marketing language. QUDAL - Quality Medal promotes clarity, trust, and ongoing improvement across industries and markets.

For Consumers: Clarity in Complex Choices

In today’s saturated and fast-changing environment, the QUDAL - Quality Medal helps consumers identify offerings that stand out in perceived quality. Grounded in unprompted, large-scale consumer surveys, the QUDAL - Quality Medal supports more informed decision-making by providing a benchmark based on shared market experience rather than promotional claims. This results in greater confidence and consistency in consumer choice.

For Businesses: Differentiation through Trust

For companies, the QUDAL - Quality Medal is a research-driven endorsement of how consumers perceive their quality. Unlike awards based on internal criteria or expert panels, the QUDAL - Quality Medal is built on direct consumer feedback. This strengthens brand credibility, increases customer retention, and creates opportunities for growth by signalling value in a way audiences trust. The QUDAL - Quality Medal does not assess environmental or social impact and should not be interpreted as a sustainability or ESG label.

For Markets: Visibility that Drives Standards

At the market level, the presence of QUDAL - Quality Medal certified organisations encourages competition around consumer-rated quality. By recognising brands that earn public trust, the QUDAL - Quality Medal helps shape a transparent, feedback-driven environment where consumer voices help guide industry performance and innovation.

Building Confidence Through Experience

Wider adoption of consumer-perceived quality benchmarks like the QUDAL - Quality Medal can support healthier competition, long-term growth, and resilience. When businesses are recognised for meeting expectations instead of simply lowering prices, trust increases and satisfaction improves. The QUDAL - Quality Medal contributes to a stronger culture of accountability that is grounded not in green claims or ethical promises but in the lived experience of consumers.