A Global Standard in Customer Care

The Customers' Friend certificate recognizes companies, products, and services that demonstrate an exceptional commitment to customer satisfaction and care. Issued by ICERTIAS – International Certification Association GmbH, a politically independent, Swiss-based market research and certification organization, the certificate highlights businesses that place the customer at the core of their operations. By celebrating companies that consistently deliver outstanding service, Customers' Friend serves as a reliable marker of trust and consumer-centric excellence.

Origins and Purpose

Launched in 2014, the Customers' Friend certificate was introduced as part of ICERTIAS’s broader mission to promote excellence, integrity, and transparency in the global marketplace. It was created in response to a growing demand for trustworthy indicators of customer-oriented business practices. The certification aims to empower consumers by identifying companies that go beyond transactional relationships and prioritize long-term satisfaction, responsiveness, and quality interactions.

Selection and Methodology

Companies are selected through a multi-step evaluation based on ICERTIAS’s proprietary methodology. The process includes comprehensive secondary market research and analytical assessment across several key dimensions, including customer support quality, reputation, public engagement, and user experience. Businesses are rated on a scale from 1 (lowest) to 5 (highest) in each category. To qualify for certification, an entity must achieve an average score of more than 4.0 across all indicators. This approach ensures that recognition is both data-driven and reflective of actual market perception, rather than commercial influence. The evaluation process emphasizes transparency and consistency, providing a credible standard for excellence in customer relations.

Market Role and Benefits

For consumers, the Customers' Friend certificate functions as a reliable guide when navigating purchasing decisions. It helps identify companies known for their dedication to customer satisfaction, offering assurance that a product or service has been vetted for its customer care standards. The certificate simplifies choice and reduces uncertainty in increasingly complex markets. For businesses, the certification acts as a reputational asset. It demonstrates a verified commitment to service excellence, fostering trust and reinforcing credibility in competitive environments. Companies awarded the Customers' Friend certificate can use it as a strategic tool to differentiate themselves, build loyalty, and support long-term growth.

Verification and Design

Each Customers' Friend certificate is issued with a unique digital certification code, which can be verified on the official website. This system provides open access to relevant information, including the basis for assessment and the specific evaluation criteria. The seal features a distinct heart motif with a consumer figure at its center, symbolizing care, connection, and customer focus. Designed for intuitive recognition, the emblem reinforces the values of empathy, transparency, and service quality that define certified organizations.