Guiding Exceptional Choices Worldwide
ICERTIAS - International Certification Association is a private, politically independent market research and certification organization, established in Zurich, Switzerland, in 2011. Operating in over 40 countries across five continents, ICERTIAS provides reliable, independent certifications that guide consumers to exceptional products, services, and companies.
Why Icertias?
ICERTIAS's integrity reflects a steadfast commitment to unbiased evaluations and ethical standards, fostering trust among consumers and businesses, and setting industry benchmarks for transparency, rigor, and respect in market research.
14 years
40+ countries
5 continents
10K+ certificates
0 litigations
Vision
Helping consumers worldwide find the easiest path to exceptional products and serivces.
The vision of ICERTIAS is to help consumers worldwide find the easiest path to exceptional products and services that enhance the quality of life. The organization aims to empower consumers by providing reliable, independent certifications that highlight superior quality and value. Through its efforts, ICERTIAS seeks to promote informed consumer decisions and foster a market environment where excellence is recognized and rewarded.
Mission
Searching for the best companies, products, and services on the market.
ICERTIAS is devoted to identifying and certifying businesses that embody excellence in quality, value, and customer service. Through rigorous evaluations and prestigious certifications, ICERTIAS directs consumers toward top-tier choices, strengthening a marketplace driven by quality and trust.
Certification Programs
ICERTIAS offers a suite of well-respected certifications designed to highlight exceptional quality and value:
Best Buy Award Recognizes products and services that offer the best value for money. 
QUDAL - Quality Medal Awards products and services that are rated as the highest in quality. 
Customers’ Friend Acknowledges companies that demonstrate exceptional customer-centric practices.
Each certification is awarded following meticulous evaluations, incorporating market research, big data analysis, artificial intelligence tools, and expert validation. This rigorous process ensures that ICERTIAS provides credible, transparent, and reliable guidance to consumers.
ICERTIAS certifies excellence, empowering consumers across the globe to make informed decisions through trusted, independent market research.
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Global Impact
Trusted on five continents, ICERTIAS certifications boost brand credibility and strengthen global consumer trust.
From the Philippines to the Bahamas, New Zealand to Estonia, ICERTIAS certifications have been awarded in over 40 countries across five continents. Headquartered in Zurich, the organization operates through a globally distributed research and operations network covering Europe, North America, MENA, LATAM, and APAC, enabling seamless support for clients worldwide.
In the past five years, ICERTIAS has gathered more than 18,000 unique data points from thousands of consumers. These insights underpin the credibility of its three flagship seals – Best Buy Award, QUDAL – Quality Medal, and Customers’ Friend. For example, the latest Customers’ Friend emblem was developed using direct input from over 35,000 consumers across 51 countries, ensuring global cultural relevance.
Organizational Structure
ICERTIAS is a fully independent, Swiss-based organization dedicated to ethical certification and quality in global markets.
ICERTIAS operates with full independence, free from any political, governmental, or corporate influence, and is officially registered in the Commercial Register of the Canton of Zurich, Switzerland. Its organizational structure is purposefully designed to uphold the highest standards of transparency and integrity, clearly separating certification processes from commercial and operational activities to eliminate any potential conflicts of interest.
Backed by specialized international teams in research, evaluation, and certification, ICERTIAS serves as a reliable and respected resource for both consumers and businesses across the globe. The organization not only identifies and celebrates excellence but also actively promotes ethical business practices and long-term sustainability.
By continuously refining its methodologies and maintaining strict neutrality, ICERTIAS empowers a future defined by trust, quality, and informed consumer choice.