Recognizing Leaders in Customer Experience

The Customers’ Friend certification is an international recognition awarded by ICERTIAS – International Certification Association, a Swiss-based, independent market research organization. It identifies companies that demonstrate a consistent commitment to customer-focused practices, based on structured secondary market research and a transparent evaluation process.

This certification highlights businesses that prioritize customer well-being, support quality, and long-term satisfaction. By distinguishing such organizations, Customers’ Friend offers consumers a practical reference point for identifying companies that place the customer relationship at the center of their business model.

From the Consumer Perspective

For consumers, the certification provides reassurance that a business has been independently assessed and meets high standards of service and care – parameters that are often difficult to evaluate. It supports more informed decision-making by signaling a company’s track record in meeting or exceeding customer expectations. In doing so, it contributes to a more transparent and responsible marketplace – one in which customer trust is earned, not assumed.

From the Business Perspective

For companies, Customers’ Friend serves as third-party validation of their approach to customer experience. It signals operational maturity in areas such as service responsiveness, post-sale support, communication, and customer care ethics. The certification can also function as a market differentiator, strengthening brand credibility and enhancing visibility with stakeholders who prioritize long-term relationship value.