The Best Buy Award Medal
The Best Buy Award medal is a visual proof of consumer trust, awarded exclusively to brands that rank first in their category for value-for-money according to independent market research conducted by ICERTIAS. It is not a claim, but a verified recognition, earned through real consumer perception and experience.
To support clear and compliant brand communication across all channels, the medal is available in two primary formats: Classic and Digital. Each is designed for optimal application in either physical or online environments, with defined specifications to ensure clarity, credibility, and regulatory compliance.
The blue Best Buy Award medal signals consumer value for money, not sustainability. Blue means recognised price–quality excellence, never proof of environmental performance, social impact, climate neutrality or ESG status. Its blue colour reinforces this purpose — deliberately chosen to represent clarity, confidence and smart consumer choice. It’s blue, not green, for a reason.
Classic Medal
Designed for use across print and offline channels, including billboards, packaging, brochures, magazines, and trade displays.
Available in two formats:
- Detailed Medal – Includes the awarded brand name, certified category, research year, and a direct link to the official certification page. This format provides full contextual transparency, enhancing trust and traceability.
- Slogan-Only Medal – A simplified version intended for limited-space applications. This format must always be accompanied by a visible disclaimer summarizing key research details from the detailed version to maintain compliance.
Digital Medal
Designed specifically for digital use, including social media, mobile apps, banners, notifications, email signatures, and QR applications. The Digital Medal features a streamlined, text-light design to ensure legibility across screen sizes. It must always include a clickable link to the official certification page, providing immediate access to verification and research methodology.
Instantly recognizable, the Best Buy Award medal is a trusted sign of consumer value across physical and digital platforms.
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Classic Medal - Detailed
Includes full certification details (brand name, category, year, and link to the official page) for maximum transparency.
Classic Medal - Slogan-Only
A simplified version for compact spaces, always accompanied by a disclaimer referencing the research details.
Localized Medal Usage
To ensure maximum impact in local markets, the descriptive text on the Best Buy Award Medal may be translated into any language.
Localization enables consumers to understand the award's significance in their native language, strengthening trust and recognition.
Companies are encouraged to use localized versions of the medal. However, all translations must preserve the original design and receive approval by ICERTIAS prior to use.