QUDAL - The Benchmark for Perceived Quality

Since 2011, the QUDAL - Quality Medal has been a distinguished international certification highlighting products and services that people rate as delivering the highest perceived quality in their country.

Based solely on large-scale consumer surveys, QUDAL - Quality Medal operates in more than 40 countries across five continents, identifying brands that customers consistently associate with outstanding quality in everyday use.

Spanning industries from automotive and telecommunications to food, beverage and financial services, QUDAL - Quality Medal serves as a trusted guide for buyers and a benchmark for business performance. QUDAL - Quality Medal does not assess environmental, sustainability or ESG impact; it focuses exclusively on perceived quality.

From the Consumer Perspective

In an increasingly saturated marketplace, QUDAL - Quality Medal helps cut through the noise by surfacing products and services that reliably meet or exceed consumer expectations of quality. As an independent, research-based certification grounded in real user experience, QUDAL - Quality Medal equips people with clear, data-backed insights so they can make confident, informed choices.

By shining a light on brands that consumers trust most for quality, QUDAL - Quality Medal supports greater transparency and encourages healthy competition around what buyers actually experience, not what is promised in theory.

From the Business Perspective

For companies, QUDAL - Quality Medal is more than an award; it is a strategic differentiator built on the voice of the customer. Earning QUDAL - Quality Medal strengthens brand reputation, reinforces trust and underpins stronger competitive positioning.

Unlike self-nominated or panel-judged accolades, QUDAL - Quality Medal is rooted in unbiased consumer research, making it a credible signal of how the market perceives a brand’s quality. Businesses recognised with the QUDAL - Quality Medal gain a distinct marketing advantage, demonstrating their ability to deliver quality that people truly notice and value.

Gold. Not Green.

QUDAL - Quality Medal is not a sustainability or ESG label. It reflects consumer-perceived quality in real life: how products taste, feel, work and seem to last, and how services respond, care and deliver. ICERTIAS asks people to rate only their own experience. QUDAL recognises what consumers perceive as best-performing, nothing more.