The Customers’ Friend Medal

The Customers’ Friend medal is a verified symbol of outstanding customer care, awarded exclusively to brands that demonstrate a strong commitment to customer satisfaction, as determined through independent research conducted by ICERTIAS. It is not a marketing slogan, but an earned recognition based on real consumer sentiment and experience.

To ensure effective and compliant brand communication across all channels, the medal is available in two primary formats: Classic and Core. These options are designed to suit a variety of brand touchpoints, from large-format print to compact digital spaces, while maintaining visual impact.

Classic Medal

The Classic Medal features the full emblem accompanied by one of three designations, allowing brands to highlight the specific nature of their recognition:

1. Superior Excellence – Reserved for brands that achieve the highest standards of customer service, as confirmed by independent consumer research. This designation reflects a measurable level of excellence in customer satisfaction.
2. Dedicated to Excellence – Awarded to brands that demonstrate consistently high-quality service and a clear commitment to customer satisfaction, based on favorable consumer feedback.
3. Because It’s You We Care About – This designation is available to all participating brands and is particularly well-suited for communication that emphasizes values and consumer trust.

The Classic Medal is suitable for a wide range of applications, including billboards, packaging, brochures, trade displays, social media, mobile apps, and email banners. All uses must include either a clickable link to the official certification page or a visible disclaimer summarizing the core research findings.

Core Medal

The Core Medal presents a simplified version of the emblem, displaying only the “Customers’ Friend” title and certification year. Designed for compact digital environments, such as mobile interfaces, digital banners, and small-scale promotions, it preserves legibility while maintaining a clean, modern look.

As with the Classic format, every use of the Core Medal must be supported by a link to the certification page or a clear disclaimer to ensure transparency and reinforce the credibility of the distinction.