The QUDAL - Quality Medal Sign

The QUDAL - Quality Medal is a trusted symbol of consumer-rated excellence, awarded only to brands, products and services that people identify as delivering the highest perceived quality in independent ICERTIAS research.

QUDAL - Quality Medal reflects real user experience, not technical testing or sustainability claims. It is an earned recognition grounded in how consumers experience quality in everyday life.

Gold, Not Green
 

The decision to design the QUDAL - Quality Medal in gold is grounded in robust behavioral science and brand semiotics. Gold is universally recognized as a signal of excellence, prestige, and top-tier performance.

In empirical consumer research, gold consistently enhances perceived value and trust by activating associations with achievement and first-place status.

Unlike green, which signals sustainability, or blue and red, which evoke trust or urgency, gold uniquely reinforces QUDAL’s core focus: quality as experienced, not merely promised.

This chromatic choice clearly differentiates QUDAL from ESG or policy-driven labels by anchoring it in the actual perception of consumers. Gold does not simply suggest premium quality; it confirms it.

Medal Formats and Usage Guidelines

To support versatile brand communication, the medal is available in two primary formats: Classic and Stellar. Each is designed for effective use across physical and digital environments, with defined specifications that guarantee compliance, transparency, and consistency.

Classic Medal

The Classic Medal is designed for use across both print and digital channels. It can be applied to billboards, packaging, brochures, trade displays, social media, mobile apps, and banners. Available in one comprehensive format, it includes the awarded brand or product name, certified category, research year, validity period, a digital certification code, and the official market research title. This detailed design ensures credibility and traceability for consumers.

Stellar Medal

The Stellar Medal is a modern, streamlined version optimized for both print and digital environments. It removes descriptive rings for a cleaner look and features five distinct stars, a clear emblem, and the “Voted by Consumers” tagline.

It is available in three formats:

1. The full version with emblem, stars, and tagline
2. The emblem with stars 
3. The emblem alone – for compact applications.

To maintain regulatory compliance, every use must be accompanied by either a clickable link to the official certification page or a clearly visible disclaimer summarizing the essential research details found in the Classic Medal.

Important: QUDAL - Quality Medal is a quality mark only. Partners must never use or position QUDAL in connection with environmental, “green”, sustainability, or social impact claims. If you become aware of this kind of misuse, please notify ICERTIAS so we can review the case and work with the company to correct the improper use of the QUDAL mark.