Recognizing Excellence in Value

The Best Buy Award honors products, services, and companies that offer the best price-quality ratio, as determined by consumers. Administered by ICERTIAS (International Certification Association GmbH), an independent Swiss-based market research and certification organization, the award highlights businesses that deliver superior quality at fair prices. By providing a trusted benchmark, the Best Buy Award empowers consumers with data-driven insights while enhancing market competition and transparency.

Origins

Launched by ICERTIAS in 2010, the Best Buy Award was created to empower consumers and encourage businesses to maintain high standards. The Best Buy Award certification was initiated with the foundational research conducted by Germany’s GfK using the CATI protocol. Over time, it has evolved, incorporating advanced market research methodologies to enhance accuracy and objectivity in recognizing top-performing brands.

Consumer-Driven Recognition

Unlike awards that prioritize innovation or premium quality alone, the Best Buy Award recognizes products and services that achieve an optimal balance between price and performance. It is based on large-scale consumer surveys conducted across multiple countries, ensuring that recipients reflect real consumer preferences. This recognition serves as both a market differentiator for businesses and a reliable guide for consumers seeking the best value.

The award is determined through ICERTIAS’s proprietary research methodology, which combines CAWI (Computer-Assisted Web Interviewing) techniques with DEEPMA (Deep Mind Awareness) analysis. Consumers are asked open-ended questions about which brands they perceive as offering the best value for money in specific categories. The businesses most frequently cited by consumers receive the award, ensuring that selections are independent and data-driven, free from corporate influence.

Market Research Transparency

Each Best Buy Award seal features a unique digital certification code, which can be verified on the official ICERTIAS website. This verification system guarantees transparency, allowing consumers and businesses to confirm award details, including the category and selection criteria. The Best Buy Award seal represents trust, reliability, and excellence in value. Its distinctive design ensures easy recognition, reinforcing credibility in the marketplace.

Impact on Consumers and Businesses

The Best Buy Award streamlines purchasing decisions by highlighting brands that consistently excel in price-quality performance, reducing uncertainty for consumers. Consumers benefit from a trusted, research-backed benchmark that highlights quality and affordability, reducing uncertainty in the marketplace.

For companies, the Best Buy Award strengthens brand credibility and market positioning. It signals a commitment to consumer satisfaction and value, enhancing trust and differentiation. The award also serves as a competitive advantage, reinforcing a company’s reputation and supporting growth in both local and international markets.

Scope and Compliance
The Best Buy Award is strictly focused on recognizing price–quality excellence as perceived by consumers. It does not evaluate or certify environmental impact, sustainability performance, social responsibility, ESG compliance, ethical sourcing, or climate neutrality.

The Best Buy Award is not an eco-label, not a sustainability mark, and not a social-impact certification. Any environmental or ethical claims associated with awarded companies must be supported separately through independent, recognised certification systems. This ensures full compliance with EU consumer protection and marketing regulations, including Directive (EU) 2024/825.

Driving Excellence Through Consumer Trust

The Best Buy Award is more than just recognition – it is a commitment to delivering exceptional value. By guiding consumer choices and fostering fair competition, it contributes to a marketplace where quality and affordability coexist, benefiting both businesses and consumers.