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The ICERTIAS Journal

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Welcome to the Age of Smarter Consumer Lies

As commercial algorithms learn to read buyers more precisely, buyers are learning to become strategically less readable

Feeling More Alive Is the New Consumer Premium

Prices top global list of shopping irritations, ICERTIAS survey says

The New Consumer Demand: Prove the Value

Why Women Now Shape Consumer Strategy

The New African Consumer Is Ambitious, Pressured, Selective

How DEEPMA Strengthens Best Buy Award Consumer Surveys

The 70% Question: How Far Can Private Label Go?

Shrink/Skimpflation: The New Risk to Growth

Your Best Customers Are Satisfied, Then Gone

Why Fresh Is the New Trust Currency in 2026

Price: The New Psychology

As price becomes a purchase priority, should brands still treat it as a number, or as something more?

What Should We Expect from the Year 2027?

How Important Is Sustainability to Consumers Today?

The Psychological Power of Blue in Purchase Decisions

In 2026, Price Sells but Care Builds Loyalty

Why 2026 Instability Favors the Best Buy Award

Is Your Brand Ready for New EU Green Rules?

Best Value for Money Has Become the Key Purchase Driver

Top 10: Iran War Impact on Consumer Behavior

Is Double Digit Inflation Becoming a Real Risk Again?

Why the Top 20% Matter More in Slower Growth