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The ICERTIAS Journal

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23% of AI Shoppers Say AI Advised Against a Brand

ICERTIAS’ new study shows AI increasingly shapes which brands shoppers consider, while consumers still retain final purchasing control

AI Is Making Human Kindness Economically More Valuable

The Average Consumer Is Disappearing. What’s Next?

Why Your Brand Can No Longer Ignore Reddit

EU 2024/825 Raises New Risks: Are You Ready for September 27?

The Trendiest Trend Among All Marketing Trends in 2026

Profitability: The Leadership Challenge That Defines Late 2026

Welcome to the Age of Smarter Consumer Lies

Feeling More Alive Is the New Consumer Premium

Prices top global list of shopping irritations, ICERTIAS survey says

The New Consumer Demand: Prove the Value

Why Women Now Shape Consumer Strategy

What the ICERTIAS Global Women Consumer Study 2026 reveals about value, trust, risk and household decision-making

The New African Consumer Is Ambitious, Pressured, Selective

How DEEPMA Strengthens Best Buy Award Consumer Surveys

The 70% Question: How Far Can Private Label Go?

Shrink/Skimpflation: The New Risk to Growth

Your Best Customers Are Satisfied, Then Gone

Why Fresh Is the New Trust Currency in 2026

Price: The New Psychology

What Should We Expect from the Year 2027?

How Important Is Sustainability to Consumers Today?

The Psychological Power of Blue in Purchase Decisions