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The ICERTIAS Journal

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Gen Z Changed: From Discovery Culture to Verification Mindset

Gen Z no longer just finds products online; they now check reviews, compare options, and look for independent proof before deciding what to buy

How EU 2024/825 Strengthens ICERTIAS Medals and Awards

Why the Average American Consumer Misleads

How GLP-1 Is Reshaping Europe’s Consumer Basket

23% of AI Shoppers Say AI Advised Against a Brand

AI Is Making Human Kindness Economically More Valuable

The Average Consumer Is Disappearing. What’s Next?

Why Your Brand Can No Longer Ignore Reddit

EU 2024/825 Raises New Risks: Are You Ready for September 27?

The Trendiest Trend Among All Marketing Trends in 2026

Profitability: The Leadership Challenge That Defines Late 2026

Welcome to the Age of Smarter Consumer Lies

As commercial algorithms learn to read buyers more precisely, buyers are learning to become strategically less readable

Feeling More Alive Is the New Consumer Premium

Prices top global list of shopping irritations, ICERTIAS survey says

The New Consumer Demand: Prove the Value

Why Women Now Shape Consumer Strategy

The New African Consumer Is Ambitious, Pressured, Selective

How DEEPMA Strengthens Best Buy Award Consumer Surveys

The 70% Question: How Far Can Private Label Go?

Shrink/Skimpflation: The New Risk to Growth

Your Best Customers Are Satisfied, Then Gone

Why Fresh Is the New Trust Currency in 2026