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The ICERTIAS Journal

All Trends Insights Innovation Finance Marketing Retail Food Automotive Quality Value Customer Centricity News Technology

Banks Adapt as Customer Needs Emerge

Today, customers seek quick, transparent digital services and clear rates from banks, valuing personal interaction.

Brick and Mortar Retail Enters a New Era

Certifying Brand Excellence in 40 Countries Worldwide

Cracking the Coca-Cola Code of Global Success

Dedication to Quality Minimizes Complaints

Digital Word-of-Mouth Boosts Brands to Excellence

Future of Retail: Convenience?

How Apple Made the iPhone Emotionally Unbeatable

How Today’s Consumers Make Food Choices

Hundreds Certified, One Standard: Proven Excellence

ICERTIAS Certification Backed by ESOMAR Global Standards

ICERTIAS Shifts Awards to Annual Model

ICERTIAS transitions its Best Buy Award and QUDAL awards to annual cycles, offering consumers updated, dependable data for enhanced decision-making.

In 2026, Price Attracts Attention, But Quality Secures Retention

Inside Amazon’s Rise to Online Shopping Supremacy

Inside Samsung’s Global Domination of Television Markets

McDonald’s: Predictability and Power in Disruptive Times

Navigating Values in Today's Food Economy

Quality Sets Brands Apart in Saturated Markets

Seamless Shopping: The Retail Revolution Unfolds

Strategic Alignment: ICERTIAS and UN Global Compact

The $179.5B Shift in Digital Advertising

The Dawn of Personalized Customer Experience