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The ICERTIAS Journal

All Trends Insights Strategy Innovation Finance Marketing Sales Retail Food Automotive Sustainability Opinion Story Quality Value Customer Centricity News Technology demo

Banks Adapt as Customer Needs Emerge

Today, customers seek quick, transparent digital services and clear rates from banks, valuing personal interaction.

Brick and Mortar Retail Enters a New Era

Certifying Brand Excellence in 40 Countries Worldwide

Cracking the Coca-Cola Code of Global Success

Dedication to Quality Minimizes Complaints

Digital Word-of-Mouth Boosts Brands to Excellence

Empowering You to Make Smarter, More Confident Choices

Future of Retail: Convenience?

How Apple Made the iPhone Emotionally Unbeatable

How Today’s Consumers Make Food Choices

Hundreds Certified, One Standard: Proven Excellence

ICERTIAS Certification Backed by ESOMAR Global Standards

Unaided consumer research and ESOMAR standards power ICERTIAS’s trusted, independent, globally recognized certification process.

ICERTIAS Shifts Awards to Annual Model

Inside Amazon’s Rise to Online Shopping Supremacy

Inside Samsung’s Global Domination of Television Markets

McDonald’s: Predictability and Power in Disruptive Times

Modern Consumers Redefine Quality Perception

Navigating Values in Today's Food Economy

Next-Gen Cars: Technology Meets Sustainability

Quality and Sustainability Redefine Market

Quality Sets Brands Apart in Saturated Markets

Seamless Shopping: The Retail Revolution Unfolds