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The ICERTIAS Journal

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How DEEPMA Strengthens Best Buy Award Consumer Surveys

DEEPMA helps Best Buy Award surveys capture considered consumer judgment instead of automatic brand recall or advertising-driven answers

The 70% Question: How Far Can Private Label Go?

Shrink/Skimpflation: The New Risk to Growth

Your Best Customers Are Satisfied, Then Gone

Why Fresh Is the New Trust Currency in 2026

Price: The New Psychology

What Should We Expect from the Year 2027?

How Important Is Sustainability to Consumers Today?

The Psychological Power of Blue in Purchase Decisions

In 2026, Price Sells but Care Builds Loyalty

Why 2026 Instability Favors the Best Buy Award

Is Your Brand Ready for New EU Green Rules?

In March 2026, European Union states had to adopt national laws; in September 2026, those rules start applying to vague green claims

Best Value for Money Has Become the Key Purchase Driver

Top 10: Iran War Impact on Consumer Behavior

Is Double Digit Inflation Becoming a Real Risk Again?

Why the Top 20% Matter More in Slower Growth

Around The World, Regulators Are Reshaping Modern Marketing

The Neuroscience Behind Why Gold Drives Consumer Preference

What’s Keeping CEOs Awake at Night in 2026

How QUDAL Becomes a Strategic Quality Signal for Brands in 2026

In 2026, Price Attracts Attention, But Quality Secures Retention

Why Price, Quality, and Care Now Matter Most in 2026