This company was certified as meeting the highest standards of customer-oriented conduct and reputational trustworthiness, based on structured evaluation of publicly available data. The certificate is issued following documentary review in line with internationally recognised market research standards.
Certification Program
Customers' Friend 2022/2023
Country
Bulgaria
ASSESSMENT OVERVIEW
Evaluator
ICERTIAS - International Certification Association GmbH, Zurich, Switzerland
Method
Documentary evaluation of publicly available sources, conducted under ICC/ESOMAR-aligned ethical research standards, assessing corporate reputation and customer-centric conduct.
Assessment Period
2022
Types of Sources Reviewed
Regulatory disclosures, corporate communications, publicly disclosed customer policies, audited financial and operational reports, independent media coverage, and publicly available customer and employee feedback platforms (without the collection or processing of personal data).
User Experience (UX): navigation ease, process simplicity, interaction speed, accessibility, customer effort.
Customer Communications: message clarity, information availability, cross-channel consistency, proactive updates.
Service Operations: responsiveness, resolution quality, first contact resolution, escalation handling, complaint process clarity, follow-up discipline.