ICERTIAS Shifts Awards to Annual Model

• ICERTIAS is updating Best Buy Award and QUDAL awards to annual cycles, starting April 8, 2024.

• Rapid consumer preference changes drive ICERTIAS to provide up-to-date information through annual award cycles.

• ICERTIAS commits to empowering consumers with current data, facilitating informed decisions in a dynamic market.


Zurich, Switzerland - To keep pace with fast-changing consumer preferences, ICERTIAS, a leading international market research and certification organization, is shifting its flagship Best Buy Award and QUDAL - Quality Medal programs from biannual to annual cycles. This change, effective April 8, 2024, ensures consumers have access to the most up-to-date information on top-rated products and services.

For over a decade, the biannual Best Buy Award and QUDAL awards have been trusted indicators of excellence for consumers across more than 40 countries. The programs recognize products and services that excel based on direct consumer feedback, empowering consumers to make informed choices. Well-known global brands like McDonald's, Unilever, and Samsung have leveraged these awards for marketing purposes.

However, with rapid changes in consumer preferences, ICERTIAS is adapting its approach. "Consumer tastes are evolving quickly, and we need to keep pace with their demands," said an ICERTIAS spokesperson. "Annual awards will ensure consumers have the latest information to guide their buying decisions."

This shift to annual awards is expected to heighten competition among businesses vying for recognition. Consumers will benefit from this by having access to more recent insights into the best products and services available.

ICERTIAS's decision underscores its commitment to empowering consumers through relevant market research. By equipping them with the most current data, ICERTIAS enables consumers to make informed choices in a dynamic marketplace.

About the Best Buy Award and QUDAL Program

Launched in 2010, the Best Buy Award recognizes products and services delivering outstanding value annually. It leverages direct consumer feedback alongside evolving market needs to promote informed consumer decisions globally.

QUDAL - Quality Medal, established in 2011, annually awards top-quality products and services based on consumer votes. It highlights excellence across various industries and countries.

About ICERTIAS

Founded in 2011 and headquartered in Zurich, Switzerland, ICERTIAS - International Certification Association is a globally recognized market research and certification organization. Committed to consumer empowerment, it identifies superior products and services through its Best Buy Award, QUDAL - QUality meDAL, and Customers' Friend recognitions, advocating for quality, value, and sustainability in over 40 countries. ICERTIAS's membership in esteemed international organizations, such as ESOMAR, the United Nations Global Compact, and the International Chamber of Commerce (ICC), reinforces its dedication to influencing informed consumer choices worldwide."