Only products and services that are ranked No. 1 in quality by local consumers, such as Mercedes, are awarded the prestigious and highly respected QUDAL - Quality Medal.
QUDAL – Quality Medal recognizes top-tier products and services, selected by consumers through advanced online surveys reflecting genuine quality perceptions and experiences.
Learn how the QUDAL Quality Medal design can strengthen premium brand perception and reinforce value cues, even for globally iconic and aspirational quality symbols of luxury.
QUDAL – Quality Medal is awarded through structured, scientifically grounded research and detailed analysis of unaided consumer responses, identifying brands rated highest for perceived quality.
