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When Quality Comes First

Only products that are ranked No. 1 in quality by local consumers, such as Mercedes, are awarded the prestigious and highly respected QUDAL - Quality Medal.

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Awarding Market Leaders for Superior Quality

QUDAL – Quality Medal recognizes top-tier products and services, selected by consumers through advanced online surveys reflecting genuine quality perceptions and experiences.

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Inside the QUDAL - Quality Medal Design

Explore the design behind the QUDAL Quality Medal — a consumer-first emblem crafted to clearly communicate what is awarded, why it matters, and how it’s earned

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Quality, Proven by Science

QUDAL - Quality Medal is awarded through independent science-based research and detailed analysis of unaided consumer responses identifying top-perceived quality.

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Selected Icertias Laureates

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