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Consumer-Rated No.1 Quality Recognition

Only products that are ranked No. 1 in quality by local consumers, such as Mercedes, are awarded the prestigious and highly respected QUDAL - Quality Medal.

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Awarding Market Leaders for Superior Quality

QUDAL – Quality Medal recognizes top-tier products and services, selected by consumers through advanced online surveys reflecting genuine quality perceptions and experiences.

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How QUDAL Elevates Perceived Brand Value

Learn how the QUDAL Quality Medal design elevates perceived value even for globally iconic brands and aspirational quality symbols such as Rolex.

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Methodology for Consumer-Rated Quality

QUDAL - Quality Medal is awarded through independent science-based research and detailed analysis of unaided consumer responses identifying top-perceived quality.

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