Our methods

Scientific Market Research and Analysis

The founding purpose of ICERTIAS is to support consumers by providing useful information based on scientific market research and analysis

Scientific Criteria

Using innovative, scientific, precise and transparent criteria, ICERTIAS unmasks false promotional claims and rewards those on the market that genuinely offer better quality, greater value for money and excellent customer and client service.

Proven Methods

The experience and opinion of consumers constitute the core criteria for prestigious ICERTIAS awards. ICERTIAS makes consumer buying decisions as easy as possible by utilising proven methods to seek out the very best companies, certifying and rewarding the merits of their products and services in the competitive business world of today.

Locating the Best

ICERTIAS uses procedures that make it easier for consumers to locate products and services in their area that offer greater quality, provide a proven greater value for the indicated price and that offer the highest standard of customer and client service.

International Standard Docility

ICC and ESOMAR Compliance

ICERTIAS conducts its market research in accordance with the provisions of the “International Code on Market and Social Research” passed by the International Chamber of Commerce (ICC) and the World Association of Opinion and Marketing Research Professionals (ESOMAR).

Development of International Standards

To ensure that all objectives are met, ICERTIAS, in cooperation with partners, works on the development of international standards for the valorisation of high-quality products and services, measuring the price and quality ratio for each product or service purchased and defining the criteria for excellence in customer and client relations.

Easing Buying Decisions

Supported by public experience and opinion gained through innovative market research, ICERTIAS, an independent, trailblazing certification organisation, seeks out, distinguishes, certifies and rewards innovative companies, products, and services on the global market and, in doing so, makes buying decisions for consumers as efficient as possible.

Legal foundation

The seminal value of ICERTIAS research, certification and awarding is a solid legal foundation - both international and national. ICERTIAS in its entirety, operates globally in accordance with generally accepted international laws and regulations, guided by its business operations under United Nations International Agreements and the national legislation of the countries in which it operates.

Swiss legal foundation

The legal headquarters of the global ICERTIAS organisation are located in Zurich, Switzerland and fully operate under the laws of the Swiss Federation. ICERTIAS is registered in Switzerland as a legal entity at the Commercial Court of the Canton of Zurich (Handelsregisteramt des Kantons Zürich) under the name: ICERTIAS - International Certification Association GmbH”.

The registered activity of this legal institution is focused on developing, implementing and marketing a system for comparing products and services and activities related to market research, promotion and awarding. Registered companies are permitted to establish subsidiaries, participate in other companies in Switzerland and abroad, as well as direct and indirect linking.

International and national law

ICERTIAS is present today with its services in more than 40 countries around the world. In its international work, ICERTIAS relies on international acts and agreements of the United Nations, respecting fully the national laws of the countries in which it operates. Given the nature of its business, ICERTIAS pays particular attention to the adherence to laws and regulations relating to consumer protection, market promotion and fair market competition.

Intellectual property

ICERTIAS intellectual property, including verbal and graphic ICERTIAS signs: Best Buy Award, QUDAL - QUality meDAL and ICERTIAS Customers' Friend, are protected by United Nations (UN) protected acts and the national laws of the countries in which it operates.

ICERTIAS trademarks are additionally protected and registered through the National Intellectual Property Office as well as through the World Intellectual Property Organization (WIPO), European Union Intellectual Property Office (EUIPO), United States Patent and Trademark Office (USPTO) and others. Through these institutions, ICERTIAS trademarks are protected and registered in the field of quality testing and control tests of the quality of products and services; technical measurements and calibrations; testing, analysing and evaluating products and services for certification purposes; provision of business consultancy services; provision of marketing services; market research services, etc.