Hundreds Certified, One Standard: Proven Excellence

• Leading global and local brands proudly use ICERTIAS in flagship marketing campaigns.

• ICERTIAS-certified brands consistently deliver excellence consumers trust, choose, and recommend.

• Certification turns consumer trust into strategic value across markets and brand touchpoints.
 

To date, ICERTIAS has certified hundreds of products, companies, and services, ranging from global household names to regional champions and locally trusted brands. Despite their differences, each certified entity shares a core commitment: delivering quality, offering fair value, and building trust through consistent customer experience. What sets ICERTIAS apart is its focus on national-level certification, ensuring that recognition reflects how excellence is perceived in each individual country rather than from a centralized global boardroom.
 

Three Certifications, Three Perspectives

ICERTIAS operates three distinct certification programs. The Best Buy Award highlights brands offering the best price-to-value ratio. The QUDAL – Quality Medal celebrates perceived top-tier quality. Both are based entirely on open-ended consumer surveys, and brands cannot apply or influence the outcome in any way. The third certification, Customers’ Friend, is application-based and evaluates corporate behavior through structured audits, publicly available data, and sentiment analysis. This approach is more comparable to ISO-style assessments.
 

Why National Context Matters

Excellence is not universal in form or expression. A brand that dominates in one country may be unknown in another. ICERTIAS certifications are grounded in national perception, which means that winners differ by market. A detergent trusted in Hungary may be unfamiliar to consumers in Denmark. A grocery chain beloved in Slovenia may not exist in Spain. By honoring these local distinctions, ICERTIAS protects market relevance while maintaining consistent global standards of credibility.
 

Global Brands, Local Results

Well-known companies such as Procter & Gamble, Bosch, Visa, and Decathlon have received ICERTIAS certification multiple times, but in different countries, categories, and contexts. Ariel and Lenor have been awarded the Best Buy Award in laundry care, while Head & Shoulders has earned the QUDAL – Quality Medal in the haircare category. Bosch has been ranked at the top for home appliances, while Visa has stood out in the financial services sector. In lifestyle and indulgence categories, Milka, Somersby, and Henkel have also earned recognition in various national markets. These examples represent only a small selection; many other certified brands are not listed here due to space constraints.
 

Customers’ Friend as a Trust Indicator

In industries where consumer trust is both critical and fragile, such as insurance, retail, and banking, the Customers’ Friend certification provides an additional layer of assurance. It is available to companies that voluntarily apply and successfully pass an evaluation based on transparency, complaint resolution, and long-term customer satisfaction. Brands such as Raiffeisenbank, Penny, and Vienna Insurance Group have achieved this certification in markets where scrutiny is high and consumer expectations are even higher.
 

Certifications That Guide Consumers

For everyday shoppers, ICERTIAS certifications offer clarity in a crowded and confusing marketplace. The Best Buy Award indicates that a product delivers superior value for money. The QUDAL – Quality Medal highlights products perceived to be the best in their category. The Customers’ Friend certification assures consumers that a company values integrity, communication, and long-term customer care. These labels are not based on advertising but on independently verified research, making them trusted signals in an era of skepticism.
 

Business Value for Brands

For companies, ICERTIAS certification is not just a marketing label but a strategic asset. In competitive markets, it builds trust, enhances brand positioning, and validates consumer appeal. Companies frequently use certification across brand communication channels, including packaging, retail spaces, digital campaigns, investor presentations, and internal alignment. More than a reward for success, it becomes a framework for sustaining it.
 

A Smarter Model for Recognition

ICERTIAS has established itself as a credible, research-based alternative to traditional brand recognition. Its insistence on local consumer perception over abstract global rankings makes it uniquely suited for today’s fragmented and fast-evolving markets. In a business environment where trust must be earned and relevance must be localized, ICERTIAS offers a certification model that genuinely reflects what matters most to the people who buy.

For the brands that deliver on their promises, and for the consumers who depend on them, this is recognition that carries real meaning.