Certifying Brand Excellence in 40 Countries Worldwide

• ICERTIAS operates in more than 40 countries, delivering consistent certification across global consumer markets.

• A globally structured certification framework aligned with diverse market expectations and local realities.

• ICERTIAS enables brands to benchmark trust through validated consumer insight at global scale.
 

In an era defined by data abundance and brand proliferation, consumer trust has become a scarce and valuable asset. Organizations seeking to differentiate on quality or value face an increasingly skeptical and fragmented customer base. Against this backdrop, ICERTIAS—a Zurich-based certification body founded in 2011—has established itself as a trusted intermediary between consumers and the marketplace.

Through its research and certification programs, ICERTIAS helps clarify what customers genuinely perceive as best in class, operating today in over 40 countries across five continents.
 

Research With Global Reach

The organization’s international expansion has been systematic and data-led. Initial activities in Central and Eastern Europe laid the foundation for broader deployment, which extended into Africa and Oceania by 2014, and further into Asia and the Americas by 2015. ICERTIAS has since conducted research in more than 70 markets, adjusting its tools and sampling frameworks to align with local norms while maintaining a globally consistent methodology.

One of the organization’s most comprehensive research efforts, the MICE Survey, evaluated business tourism destinations by collecting feedback from over 21,000 executives across 94 countries. This initiative reflects ICERTIAS’s capacity to scale both quantitative and qualitative research across complex geographies, industries, and stakeholder types.
 

Adopted by Industry Leaders

ICERTIAS certifications are not promotional assets; they are the outcome of unsolicited market validation. Some of the most respected global brands—Samsung, Nestlé, Unilever, P&G, Bosch, Vodafone, Swarovski, Allianz, and ExxonMobil—have been recognized through ICERTIAS programs. Retailers including Lidl, Kaufland, Delhaize, DM-Drogerie Markt, and Spar have consistently earned Best Buy or QUDAL status in various national markets. Regional champions such as Raiffeisen Bank, UniCredit, and T-Mobile have also participated in the Customers’ Friend program, reinforcing their commitment to trust and transparency.
 

Positioning for the Trust Economy

In the evolving trust economy, where credibility increasingly shapes consumer decisions, ICERTIAS offers a reliable framework for validating brand excellence across diverse markets. By anchoring certification in empirical research and unprompted consumer input, the organization enables companies to signal trustworthiness with precision. Its presence in over 40 countries positions ICERTIAS as a key player in defining value and quality in a fragmented global landscape.