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  • chevron left black icon The ICERTIAS Journal

Insights

All Trends Insights Innovation Finance Marketing Retail Food Automotive Quality Value Customer Centricity News Technology

23% of AI Shoppers Say AI Advised Against a Brand

ICERTIAS’ new study shows AI increasingly shapes which brands shoppers consider, while consumers still retain final purchasing control

Prices top global list of shopping irritations, ICERTIAS survey says

Why Women Now Shape Consumer Strategy

How DEEPMA Strengthens Best Buy Award Consumer Surveys

Your Best Customers Are Satisfied, Then Gone

Price: The New Psychology

What Should We Expect from the Year 2027?

In 2026, Price Sells but Care Builds Loyalty

Is Your Brand Ready for New EU Green Rules?

The Neuroscience Behind Why Gold Drives Consumer Preference

What’s Keeping CEOs Awake at Night in 2026

Strategic Alignment: ICERTIAS and UN Global Compact

Aligning with the UN Global Compact, ICERTIAS embeds global ethics, sustainability, and accountability into its certification and strategy framework.

ICERTIAS Certification Backed by ESOMAR Global Standards

Certifying Brand Excellence in 40 Countries Worldwide

Validated Processes Behind Every ICERTIAS Award

Hundreds Certified, One Standard: Proven Excellence

Seamless Shopping: The Retail Revolution Unfolds

Selected ICERTIAS Laureates

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