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The ICERTIAS Journal

All Trends Insights Innovation Finance Marketing Retail Food Automotive Quality Value Customer Centricity News Technology

The Meaning of 'Best Buy' for Modern Consumers

Exploring the true meaning of 'Best Buy' through the modern consumer's eyes: Beyond price, into quality, sustainability, and consumer values.

The Operational Discipline Behind Toyota’s Value

The Pillars of Effective Consumer Satisfaction

The Strategic Power of Medals in the Consumer Mind

Top Values Customers Seek in Banks

Twenty Keywords Every Marketing Manager Must Master

Understanding Modern Consumer Desires

Validated Processes Behind Every ICERTIAS Award

What do grocery shoppers value in 2024?

What Drives Consumer Buying Decisions in 2026

When AI Chooses, ICERTIAS Signals Determine Winners

Why Marketers Must Rethink Their EU Market Strategy

In the European Union, marketing strategy now starts with legal review as compliance becomes essential to protect brand equity and credibility

Why Price, Quality, and Care Now Matter Most in 2026