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The ICERTIAS Journal

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How Leading Brands Turn Smart Shoppers Into Customers

Smart Shoppers are not necessarily smarter people; they simply use information and technology to make better decisions more easily

Tesla’s Flying Roadster: Innovation as Brand Power

The K-Shaped Economy Is Hiding Inside Your Numbers

Gen Z Changed: From Discovery Culture to Verification Mindset

How EU 2024/825 Strengthens ICERTIAS Medals and Awards

Why the Average American Consumer Misleads

How GLP-1 Is Reshaping Europe’s Consumer Basket

23% of AI Shoppers Say AI Advised Against a Brand

AI Is Making Human Kindness Economically More Valuable

The Average Consumer Is Disappearing. What’s Next?

Why Your Brand Can No Longer Ignore Reddit

EU 2024/825 Raises New Risks: Are You Ready for September 27?

Is your company ready for 27 September 2026, when enforcement of EU 2024/825 begins and non-compliant claims may trigger penalties?

The Trendiest Trend Among All Marketing Trends in 2026

Profitability: The Leadership Challenge That Defines Late 2026

Welcome to the Age of Smarter Consumer Lies

Feeling More Alive Is the New Consumer Premium

Prices top global list of shopping irritations, ICERTIAS survey says

The New Consumer Demand: Prove the Value

Why Women Now Shape Consumer Strategy

The New African Consumer Is Ambitious, Pressured, Selective

How DEEPMA Strengthens Best Buy Award Consumer Surveys

The 70% Question: How Far Can Private Label Go?